The 9 Best Soft Coolers of 2025

Best Premium Soft Cooler

Engel HD30

Measured Capacity	41.8 L
Measured Capacity in Cans	63 cans
Food Shelf Life (Measured Days Below 40ºF)	3.0
Cold Beverages (Measured Days Below 50ºF)	3.3
Carry Style	Tote

We are continually impressed by the Engel HD30. Our insulation tests proved it provides top-notch insulation (runner up to the winner, the Yeti Hopper M20 Backpack), keeping raw foods appropriately cold (below 40 degrees Fahrenheit) for three days. That's impressive for a cooler of the soft variety.

This Engel HD30 is remarkably easy to use, too. While many soft coolers have bulky zippers that are difficult to use or narrow openings that hinder access, this one does not. Our lead tester remarked, “The buckles feel sturdier than the AO.” Despite being watertight, the zipper isn't hard to use, and the tote-style access isn't too tricky for packing. On top of that, this is one of the largest coolers we tested, fitting an impressive 48 cans, making it a solid contender to guard your food and drink for a long weekend of camping. Despite its bulky size, the HD30 is more portable than expected, featuring an easy two-person carry using the end handles.

If you're looking for a cooler for a day or weekend trip—and insulation and durability are your priorities—this is a cool and comfortable option. After many years, its durable construction has proven worth the investment, with consistent performance, unchanged over time, and even looking like we bought it last week. When it comes to storage, one tester commented, “It is not foldable. It doesn't squish flat particularly well. However, it can be squished while upright, so it would be an option to store it between two rigid items by squeezing it between them.”

Of course, large capacity always comes with a tradeoff of how far you're willing to carry it. Even with a friend to help, this fully loaded bag isn't the ideal cooler to cart a mile down the beach. But with all sorts of helpful features like extra handles, a removable bottle opener, and an additional pocket, the Engel HD30 continues to outcompete even the newest models for yet another year, remaining one of our favorite soft coolers. It may not be cheap, but it is impressive. If you want good performance that isn't hard on your wallet, the AO Coolers 24 Pack Canvas Cooler would be a better option.

Read more: Engel Coolers HD30 review

Best Overall Soft Cooler

AO Coolers 24 Pack Canvas Cooler

Measured Capacity	23.4 L
Measured Capacity in Cans	36 cans
Food Shelf Life (Measured Days Below 40ºF)	2.3
Cold Beverages (Measured Days Below 50ºF)	2.5
Carry Style	Lunchbox

At first glance, the AO Coolers 24 Pack Canvas Cooler may not look like much. It doesn't have the snazzy laminated exterior and waterproof zipper that many others boast. Yet underneath this unassuming exterior is a great soft cooler that's easy to use and love. The thick foam surrounding your contents provides reliable insulation for an above-average amount of time.

We particularly like the features and thoughtful design of this cooler. A single long opening makes it uncomplicated to load and easy to search. Once it's unzipped, the cooler has a rectangular shape. There isn't a lid flap, and the soft sides hold the shape decently well, so loading the cooler was never a nuisance. Gena Bradshaw, our lead tester, described her findings: “This is a simple, straightforward, classic shape that I found really easy to use; it holds plenty and will keep everything inside cool long enough to meet most average needs.” On the outside, a large zippered pocket provides good dry storage, and its duffel-style handles can be joined together for easy transportation. Its flexible shape allows you to fold it flat for storage or clip it into a structured box shape (a unique feature that most competition can't claim) and easily accommodates tall objects, such as 750 ml wine bottles.

For someone looking for an easy-to-use cooler with a solid performance across all metrics at an accessible price, the AO is a good bet. All in all, this cooler performs well above its price tag. While it's not as aesthetic as others on this list, it still comes in various colors and ultimately gets the job done. There are better performances, like with the Yeti Hopper 20, but they come at a premium price.

The AO loses some points because its exterior and zipper are not waterproof. However, the regular zipper is much easier to use than waterproof ones, which typically require much more tugging. Still, if you prefer a waterproof zipper, the Yeti Hopper Flip 18 may be a better pick. Though the hull of the AO isn't as stiff and impenetrable as some models we tested, it's still pretty strong and well-constructed. We wish the shoulder strap were longer for cross-body wear for tall users, but average and small users probably won't have complaints. Our lead tester noted, “The strap padding is decent but not mega, so I could see this being uncomfortable when carrying the cooler long distances.” Lastly, this soft cooler lacks the high-end look of the more premium models in our test, but that may not matter to everyone. Overall, these drawbacks are minor, and we highly recommend the AO.

Read more: AO Coolers 24 Pack Canvas Cooler review

Best Soft Cooler on a Budget

Arctic Zone Titan Deep Freeze 30

Measured Capacity	19.4 L
Measured Capacity in Cans	30 cans
Food Shelf Life (Measured Days Below 40ºF)	2.1
Cold Beverages (Measured Days Below 50ºF)	2.3
Carry Style	Lunchbox

The Arctic Zone Titan Deep Freeze 30 offers great utility for a steal. Despite having some of the thinnest insulation of any model we tested, it maintained recommended food temperatures for a little over two days, which was right around the group average.

We also appreciated this cooler's strategic design, which made it very convenient and portable. Tester Gena Bradshaw mentioned, “The center handle between the straps is neoprene wrapped, which is nice for holding in short stints, and I found it more comfortable than the REI Trail Split Pack handle.” The zipperless design for the main compartment makes it painless to open, and the hard plastic interior makes it simple to pack. A removable plastic shelf adds functionality, keeping sensitive items out of melted ice, and numerous pockets adorn the outside for wine corkscrews, napkins, and silverware. It even comes with a bottle opener clipped to one end.

The Arctic Zone Titan Deep Freeze 30 might be right for you if you're shopping for a versatile cooler with all the fun aforementioned features. But it's worth noting that this cooler didn't perform quite as well in our durability or insulation tests as in convenience and portability. In particular, the low price point comes at the cost of some durability. Those who value durability, portability, and insulation can have all three with the Yeti Hopper M20 Backpack. However, if you're not lugging the Deep Freeze 30 through rough terrain or planning on using it every single weekend (making it more susceptible to wear and tear from regular use), this cooler works well. While we don't recommend this model for hardcore use, for occasional use (and to spend the least), this cooler offers much value.

Overall, this is not the model we expect to last the longest, as its materials and craftsmanship are not top-tier. Another relatively low-cost option that's even more durable and at the top of our list of favorites across the board is the AO Coolers 24 Pack Canvas Cooler. The Arctic Zone Titan Deep Freeze 30's additional features ride the fine line between being handy and excessive. The shelf is easy to knock loose and fall into the main chamber, and the bottle opener is not the greatest. But if you're shopping with limited funds, it offers great value for the price. For even greater savings in a lunchbox style, consider the Lifewit Large Insulated 24, which sells at a remarkably low price yet delivers surprisingly well on all fronts, assuming you don't need insulation for more than single-day use.

Read more: Arctic Zone Titan Deep Freeze 30 review

Best Soft Lunchbox

Lifewit Large Insulated 24

Measured Capacity	13.2 L
Measured Capacity in Cans	24 cans
Food Shelf Life (Measured Days Below 40ºF)	1.6
Cold Beverages (Measured Days Below 50ºF)	1.8
Carry Style	Lunchbox

The Lifewit Large Insulated 24 is one of our favorite budget coolers, costing a fraction of the other models tested. While you won't get premium performance for your buck with this cooler, you won't spend a lot of bucks. However, if you spend more time, you can enjoy better performance with the AO Coolers 24 Pack Canvas Cooler. Still, this cooler has convenient exterior pockets and is incredibly easy to pack. You can think of it like a big lunchbox (but we wouldn't recommend it for multi-day trips).

With a capacity of 13.2 liters, this cooler can fit 24 cans and a standard-sized wine bottle if placed horizontally. You can carry it like a cross-body bag, over the shoulder, or like a handbag with its removable strap or velcro handle. The Ripstop Oxford fabric with PU coating also repels water, and the combination of an extra-thick PEVA liner and hot-pressed seams makes it leak-proof. Though it can get wrinkled, the material is quite easy to clean. Our tester points out, “While the zipper isn't advertised as water resistant, I was surprised to find that it didn't take in any water during the Soak test and that the interior remained dry.”

This is an easy option if you're looking for a simple, knock-around soft cooler that won't break the bank. Don't expect the world from this cooler, but it will get your produce from Point A to B. We only recommend this cooler if you want a super-affordable lunchbox or single-day usage.

Ultimately, you do get what you pay for with this cooler. The insulation isn't ideal, and we have some durability concerns. The zipper feels flimsy, although it seems waterproof since the cooler's interior stayed dry when we dunked it in a lake or tossed it in a water-filled tub for hours. For other budget-friendly options, also be sure to check out the Maelstrom Backpack 35, our second-cheapest budget option. The Clevermade Pacifica Collapsible Bag 30 (which we found to be more squishable for those with storage concerns) is not much more than the Maelstrom, and it's better insulated. If your budget is tight but the Lifewit doesn't feel right, the Carhartt Dual-Compartment Lunchbox is a convenient and stylish alternative in the same price range. However, its insulation performance falls short, though it would still work just fine for a 9 - 5 lunchbox cooler.

Read more: Lifewit Large Insulated 24 review

Best Budget Backpack

Sparter 30-Can Backpack

Measured Capacity	17.5 L
Measured Capacity in Cans	35
Food Shelf Life (Measured Days Below 40ºF)	1.5
Cold Beverages (Measured Days Below 50ºF)	1.7
Carry Style	Pack

The Sparter 30-Can Backpack is a sleek and comfortable backpack-style cooler that offers decent performance at an affordable price. We liked the adjustable length shoulder straps that have a comfortable mesh lining. It's not nearly as comfortable as the Yeti Hopper M20 or the RTIC Backpack 30 on the back. Still, it's an incredible value for the price and makes a great entry-level backpack cooler if you're looking to add one to your outdoor arsenal cheaply.

This cooler performed exceptionally well in our portability, convenience, and packability assessments. The shoulder straps are noticeably more comfortable than those on the Carhartt 24-Can Two Compartment Backpack. However, tester Gena Bradshaw did note, “I wish there were a waist or chest strap to help provide some security on the Sparter.” Even though this is a soft pack, it has just enough structure to keep it upright and is easy to pack. We like that the lid flips and stays open and that there are two insulated compartments and three uninsulated pockets for additional storage.

Being available at such an accessible price does come with some tradeoffs. We don't love the basic, cheap feeling of the zippers on the Sparter, and the insulation performance leaves a lot to be desired for those using this pack for anything longer than one day. Yet, if your budget is tight or you want a decent backpack-style cooler for single-day trips, the Sparter gets the job done.

The Maelstrom Backpack 35 can be picked up within that same price range and has slightly better insulation performance, but it isn't quite as comfortable as the Sparter. The old adage, “You get what you pay for,” offers no exceptions when it comes to soft coolers. If your budget allows, the IceMule Pro 33 melts a drybag-style soft cooler and backpack into one, making a highly durable and well-insulated hybrid cooler. However, it is not as straightforward to pack as the Sparter or Maelstrom.

Read more: Sparter 30-Can Backpack Review

Best Insulation

Yeti Hopper M20 Backpack

Measured Capacity	20.1 L
Measured Capacity in Cans	36
Food Shelf Life (Measured Days Below 40ºF)	3.6
Cold Beverages (Measured Days Below 50ºF)	4.0
Carry Style	Pack

The Yeti Hopper M20 Backpack is a top performer when it comes to insulation, scoring a perfect 10 in this testing metric. Ice retention was second to none. Temperatures below 40 degrees Fahrenheit lasted 3.6 days, and below-50-degree temps lasted four days, results that were far above the other coolers we tested. So you can be sure that this burly cooler will keep your food and beverages chilly for those longer excursions.

We also found this cooler to be highly portable. In our portability testing, it took first place, with the RTIC Backpack 30 not far behind. With one set of padded, adjustable backpack straps and a removable chest strap (made to be clipped onto the daisy loops on either strap to customize the strap height), this cooler was comfortable to carry. It also features a smooth, padded back panel that feels more like cloth than burly neoprene. In addition, you have two sturdy nylon handles at the top of the pack and one handle between the backpack straps and the back area. These all come in handy for lifting the backpack.

If insulation and carrying comfort are key decision-makers, you can't beat this cooler. This one is ideal for anyone needing to carry a cooler to places far away from the parking lot due to the many adjustable handles and straps. For how big and bulky this cooler can be — especially when fully loaded with goodies — it's well-designed to distribute the weight evenly. Our lead tester commented, “I am impressed by the high quality of the material this cooler is made of; it doesn't really soak through and instead, water beads off it like you'd see on a rain jacket.”

However, this portable top-notch insulator has its drawbacks. You open the pack at the top with two buckles and a hard magnetic strip below a lip that folds over it. The buckle straps are not adjustable in any way. We were not fans of those top buckles, as we found them extremely difficult to open and close, especially when the cooler was fully packed. Plus, while the backpack does maintain its shape without collapsing or falling over, it's quite deep to reach inside. Overall, this is a durable, portable workhorse with incredible insulation, although the tight top buckle closure system could use improvement. The RTIC Backpack 30 delivered stellar performance in our testing, and although it didn't score quite as well as the Yeti, it can be had for almost half the price. If you love the M20 but find it too big and bulky, the Yeti Hopper M12 Backpack is another compact option.

Read more: Yeti Hopper M20 Backpack review

Best Personal Adventure Pack

IceMule Jaunt 15

Measured Capacity	15.7 L
Measured Capacity in Cans	28 cans
Food Shelf Life (Measured Days Below 40ºF)	2.7
Cold Beverages (Measured Days Below 50ºF)	3.0
Carry Style	Pack

The IceMule Jaunt 15 did great in convenience. With a drybag-style opening at the top, you only have to roll it a few times and buckle it shut. The Ultra-Tough Muleskin™ Exterior material is thick and sturdy, but you can also use the valve to puff some air into the bag to give it a rounded (and less lumpy) shape.

This pack is well insulated, portable, and comfortable, with a padded back and adjustable straps. It's also easy to wipe clean and fold flat when not in use. During testing, we found that this cooler can float in water, and there's an exterior pocket for your phone or other small belongings. Regarding the enclosure system, lead tester Gena Bradshaw mentioned, “This buckle is way less arduous to use than the Yeti Hopper, but I find it feels slightly flimsier.”

The Jaunt is a great choice for folks who want a comfortable cooler that one can sling over the shoulders like a backpack. It's lightweight enough to lug around and small enough to stash with your gear. Just note that because it's not the biggest pack (that honor goes to the Engel HD30), we only recommend it for day trips—and certainly not for the whole family.

It's also worth mentioning that this bag isn't completely waterproof. It disappointed us as a dry bag, although it did serve as an adequate cooler. And even though the price tag on the IceMule Jaunt 15 isn't anywhere near the more expensive ones on this list, it still seems pretty pricey for its small size. It has just 15.7 liters of space, which can fit 28 cans and a standard-sized bottle of wine. It is 9 x 8.5 x 17 inches in size, which is the shortest length of the coolers we've tested. If you're looking for a slightly larger backpack to take on your adventures, look at the RTIC Backpack 30. This alternative is heavier but is also bigger and offers much more space.

Read more: IceMule Jaunt 15

Best Drybag Cooler

IceMule Pro 33

Measured Capacity	31.4 L
Measured Capacity in Cans	56 cans
Food Shelf Life (Measured Days Below 40ºF)	2.3
Cold Beverages (Measured Days Below 50ºF)	2.5
Carry Style	Pack

With many exciting dry-bag coolers on the scene, the IceMule Pro 33 handily holds its own among the rest. Our tests prove it to be incredibly easy to use and comfortable to carry. The large roll-top design allows easy access to its contents, so you won't have to remove everything on top to reach that last cold soda at the bottom. Keep in mind that Gena, our tester, noted, “If you overpack the bag, it is very tricky to close, although I found using the bleeder vents helps with closing.”

Best of all, this cooler is waterproof and floats. Toss this on the kayak or paddleboard, or tug it along on your next float trip. Either way, if it topples overboard, you can rest assured it won't get soaked or sink. It also performs quite well among backpack models in our insulation testing — scoring just slightly under the Engel Roll Top BP25 Backpack — and is solidly durable.

If you spend a lot of time doing water sports, the floating capabilities of this cooler alone could make it your ideal choice. With a lightly padded back panel, breathable mesh, and a more flexible structure, we had no trouble transporting this cooler around—from land to water and back again (but if you're wearing a swimsuit, be aware that it tends to rub against bare skin.) We personally enjoy using the IceMule Pro 33 to bring a few refreshments along for multi-mile hikes or any destination a little further from the parking lot. It also features a valve for puffing up the body with air or deflating it for better storage when it's time to put the cooler away.

Despite the waterproof construction, users must get enough rolls in when using this option. With just one or two rolls, the bag will not be leak-proof. That said, the more you roll, the less internal capacity available. When fully loaded with a whopping 39 cans, we wish this bag included a waist belt to take some weight off our shoulders. We also wish it had more pockets on the outside for extra items. Another backpack option worth considering is the RTIC Backpack 30, which boasts a big capacity with that coveted waist strap. It has a zippered top that may be easier to close, and our items inside still stayed 100% dry throughout our adventures. Nevertheless, the IceMule Pro 33 is our first pick for a drybag-style soft cooler.

Read more: IceMule Pro 33 review

Top Eco-Friendly Cooler

CleverMade Pacifica Collapsible Bag 30

Measured Capacity	18.5 L
Measured Capacity in Cans	38 cans
Food Shelf Life (Measured Days Below 40ºF)	1.9
Cold Beverages (Measured Days Below 50ºF)	2.1
Carry Style	Lunchbox

Whether you're headed to the beach or carrying some treats for a long journey, the Clevermade Pacifica Collapsible Bag 30 is packable, convenient, and easy on the wallet and the environment. This collapsible cooler can keep 38 cans cool thanks to its large capacity. It's built from recycled materials and boasts an impressively tiny storage footprint.

For its size, this cooler offers a lot of capacity, with 18.5 liters of space. Plus, this cooler is very easy to open and close with two zippers that open the entire top (which stays open). The side walls snap into place to keep the cooler upright and sturdy when loading up all those cans or bottles, which you can crack open with the built-in bottle opener. There's also an open front pouch for a smartphone, keys, or a slim wallet.

The Clevermade Pacifica Collapsible Bag 30 is a good go-to for anyone looking to make a more eco-friendly cooler purchase. This soft cooler is made from recycled materials and weighs eight plastic bottles. Tester Gena Bradshaw offered this description: “The material is outdoorsy and seems water-resistant in hand (sort of slippery and windshell-esque), but in practice it soaks through easily, and doesn't live up to performance expectations compared to other more rugged, water-ready options.” When dunked in water, this cooler got completely saturated and flooded the interior compartment. It ranked the worst in this test. So, even though this cooler seemed to dry rather quickly, we don't recommend it for days out on the water, boating, or kayaking if you're worried about keeping its contents dry.

While poor water-resistance is among the most notable drawbacks of the Pacifica Collapsible, we should also point out that this soft cooler only offers mediocre insulation. It only lasted 1.9 days at temperatures below 40 degrees Fahrenheit and 2.1 days at temperatures below 50 degrees. If you're looking for a cooler that you can use out on the lake, along the river, or in the ocean, we suggest you check out the highly insulated Yeti Hopper M20 instead. Even the bargain Lifewit Large Insulated 24 surprised us with keeping its contents dry, compared to other cloth-based soft coolers, although its insulation won't last you quite as long.

Read more: Clevermade Pacifica Collapsible Bag 30 review

Compare Products

Compare select up to 5 products to compare

	Score	Product	Price
	79	Engel HD30 Best Premium Soft Cooler	$200
	77	Yeti Hopper Flip 18	$300
	76	Yeti Hopper M20 Backpack Best Insulation	$325
	74	Arctic Zone Titan Deep Freeze 30 Best Soft Cooler on a Budget	$63
	73	IceMule Jaunt 15 Best Personal Adventure Pack	$120
	72	AO Coolers 24 Pack Canvas Cooler Best Overall Soft Cooler	$95
	71	Lifewit Large Insulated 24 Best Soft Lunchbox	$22
	71	RTIC Backpack 30	$180
	71	Engel Roll Top BP25 Backpack	$190
	71	Yeti Hopper Flip 12	$250
	70	RTIC Soft Pack 30	$119
	68	IceMule Pro 33 Best Drybag Cooler	$145
	68	Yeti Hopper M15 Tote	$300
	67	Sparter 30-Can Backpack Best Budget Backpack	$50
	66	CleverMade Pacifica Collapsible Bag 30 Top Eco-Friendly Cooler	$40
	66	RTIC SoftPak 20	$99
	64	REI Co-op Cool Trail Split Pack	$85
	62	Arctic Zone Titan Deep Freeze 24 Backpack	$45
	62	Maelstrom Backpack 35	$50
	62	IceMule Classic 15	$85
	61	Hydro Flask Insulated 20	$65
	58	Carhartt 24-Can Two Compartment Backpack	$90
	56	Carhartt Dual-Compartment Lunchbox	$40

How We Tested

Before we started timing how long our drinks stayed cold, this review began with market research into which soft coolers are worth testing. Every year, the number of impressive-looking soft coolers grows, and we've been expanding our selection of test-worthy models since 2017. Testing consists of a quantitative ice melt test and extensive field use. The ice melt test was carried out in a controlled environment with the internal temperature of the coolers monitored and analyzed in accordance with the USDA's Refrigeration and Food Safety Guidelines. Field use occurs in various environments, from hot desert hikes to road trips from muggy Minnesota to sunny California, for a well-rounded set of conditions. All this adds up to a comprehensive review, which will thoroughly equip you to make a well-suited soft cooler purchase. See our full How We Test article for additional testing details.

Our testing of soft coolers is divided between five rating metrics:

• Insulation (30% of total score weighting)

• Convenience (25% weighting)

• Portability (25% weighting)

• Packability (10% weighting)

• Durability (10% weighting)

Why Trust GearLab

Our expert panel consists of Maggie Nichols, Genaveve Bradshaw, Becca Glades, and Kolby Anderson. Maggie is the GearLab cooler guru and has been testing coolers and other gear since 2017, personally having tested over 60 coolers, from traditional ice boxes to the market's best electric coolers. Genaveve (Gena) balances her time between full-time gear testing and exploring the great outdoors through adventure sports. Whether on a surf trip in her van or hanging out by the crag, she always has a cooler full of goodies to keep her company. Rebecca's STEM background helps her bring an analytical mindset and a passion for finding the best gear out there. Kolby brings a detailed mind and a deep knowledge of building things, whether a diesel engine or a custom home, plus a passion for the great outdoors, to his in-depth gear reviews. This team worked together, searching far and wide to find the best soft coolers available.

Analysis and Test Results

Each contender's overall score is carefully calculated through a myriad of tests spanning four crucial, mutually exclusive metrics. To discover the best cooler for every use, we divided our testing into individual and comparative assessments of every model's Insulation, Convenience, Portability, Packability, and Durability. All four of these metrics include numerous tests and evaluations that inform each cooler's score in that metric. We weighted each metric according to its importance to the general experience of using a soft cooler. When the metrics' scores are totaled, each cooler ends up with a score between 1 and 100. Here we break down those metrics individually and discuss the best performers across individual tests and full metric scores.

What's the Best Value?

When it comes to performance in soft coolers, you often get what you pay for in terms of durability and insulation value. Some of the most expensive products we tested offer impressive insulation powers and are made of highly durable materials. However, this category continues to explode with innovations at competitive prices, and the correlation of price to performance is not a perfect linear relationship. Several models we tested challenge the idea that more money equals a better cooler, offering exceptional values and some impressive niche performances.

The AO 24 Pack is a functional and well-priced cooler. Though not completely waterproof, we still find ourselves reaching for its straightforward functionality and above-average insulation time and time again. For just a little bit less, you could also buy the Arctic Zone Titan Deep Freeze 30, which packs away nicely and comes with all kinds of convenient features.

The most inexpensive cooler we recommend is the Lifewit Large Insulated 24. It's surprisingly easy to pack and convenient for infrequent use at a bargain price. Just slightly more expensive, you can get the Carhartt Dual-Compartment Lunchbox, which is a tougher-looking alternative in a lunchbox style to the Lifewit.

Insulation

The FDA recommends keeping perishable foods that require refrigeration at or below 40 degrees Fahrenheit; this helps prolong their freshness by slowing down the bacteria and other such nasties from growing inside. Keeping a larger cooler cold will require putting more ice or ice packs inside than what is required to keep a smaller cooler cold, as most coolers recommend at least a 1:1 ice-to-food ratio, if not even more ice. Making sure your items are cold before they go into the cooler is another way to add insulation value to any cooler. Keeping your food or beverages cold is the number one reason to purchase a cooler; thus, it is the most rigorous metric in our testing. Our head-to-head hot room insulation tests highlight which coolers provide the greatest insulation value.

We noted two critical temperature thresholds during our testing: 40 and 50 degrees Fahrenheit. While 40 degrees is the food-safe threshold recommended by the FDA, 50 degrees represents the average ideal max temperature for serving beer. Of course, the ideal beer-drinking temperature depends on the beer you enjoy and your preference. The American Homebrewers Association provides the optimal beer serving temperatures. We chose 50 degrees as the maximum beer serving temperature and as a second benchmark temperature to easily grasp the rate of temperature increase as the ice melts in each cooler.

Looking across the full lineup, the Yeti Hopper M20 was at the top of its class, lasting an incredible 3.6 days below 40 degrees Fahrenheit and four days below 50 degrees. The Engel HD30 also performed admirably in our intensive hot-room challenge, lasting three days below 40 degrees and then maintaining an internal temperature of sub-50 degrees for another 3.3 days.

Among the smaller coolers, the IceMule Jaunt 15 and Yeti Hopper M15 Tote were top performers, serving up mirrored performances by maintaining temperatures below 40 degrees for 2.7 days and carrying forward for another three days below 50 degrees. These two were closely followed by the Yeti Hopper Flip 18. It kept temperatures below 40 degrees for 2.4 days and maintained sub-50 degree temps for just a little longer at 2.6 days.

For those looking for more space, larger models like the Engel HD30 or the Artic Zone Titan Deep Freeze 30 impressed us most, with the HD30 sitting at the top of the list, just after the Yeti Hopper M20. It managed to hold sub-40-degree temps for 3 days and sub-50-degree temps for 3.3 days.

Taking a look at backpack styles, the RTIC Backpack 30 and Engel Roll Top BP25 Backpack are among the most impressive performers (after the Yeti Hopper M20). These two sell at half the cost of the top-of-the-line M20, delivering very similar insulation performances. They kept temps under 40 degrees for 2.5 days, while the RTIC Backpack 30 edged out the BP25 only slightly at 50 degrees (2.8 days versus 2.7).

Our worst performer across the lot for insulation performance was the Carhartt Dual-Compartment Lunchbox. However, we would still be comfortable recommending this soft cooler to anyone on a tight budget looking specifically for a take-to-work style lunch cooler. However, the Lifewit Large Insulated 24 is another lunchbox-style cooler that is even cheaper than the Carhartt. It also performed significantly better in our insulation testing.

A cooler's closure is an important design component when discussing insulation. It used to be that an airtight zipper and waterproof exterior indicated solid insulation. Models like the Engel HD30, RTIC SoftPak 20, and two Yeti Hopper Flips (12 and 18 still use this old-school approach, and their performances prove that this continues to be a winning combination. However, new closure solutions have been introduced as the soft-sided cooler market has become more innovative over time. Options like dry-bag style roll-tops, as seen on the IceMule Pro 33 or the Engel Roll Top BP25 Backpack, regularly impress us with their ability to keep things chilled.

In an interesting twist, the Arctic Zone Titan Deep Freeze 30 has neither a zipper nor a roll-top — it's not even fully sealed. It closes like an old-school hard cooler, with a plastic lid that nestles snugly into the top of its plastic body. It's lined on the outside by a thinly insulated fabric bag. Despite not being airtight or leak-proof, it managed to land in the upper-middle of the pack during insulation testing. A few coolers, like the AO Coolers 24 Pack Canvas, have more traditional zippers that may not be watertight, but they still lock in effective insulation.

Convenience

To evaluate this metric, we focused on how easy the coolers are to load and unload, how they open, how challenging the zipper or closing mechanism is, and if they stay open while you pack them full or require a second pair of hands. We also looked at the features each came with and evaluated their usability. We discovered that just because a bottle opener is clipped onto the end doesn't mean it will reliably open bottles. Finally, we wiped down the interior to see how easy it was to clean each cooler after a long day of use.

One of the most frustrating qualities of many models we tested is their challenging zippers. So far, manufacturers haven't been able to produce a zipper that's both fully waterproof and easy to use. Many soft cooler zippers require two hands to open and close and involve quite a bit of straining and muttering through clenched teeth. However, some are easier, like the Lifewit Large Insulated 24 and the Engel HD30. The Lifewit performed almost perfectly in our convenience tests. There are two easy zippers, and we didn't find any alarming water intake during our soak test.

Though robust and watertight, the Engel HD30 zipper is also much easier to use than most, and it comes with zipper lubricant, helping usage remain expletive-free. The Yeti Flip and the RTIC SoftPak 20 also come standard with zipper lubricant that helps their zippers glide more easily, though they aren't as smooth as the Lifewit or Engel HD30. Lubricant must be reapplied to zippers frequently, especially in dry, hot outdoor environments.

Some other models are easy to use because of their excellent design and features. The Clevermade Pacifica Collapsible Bag 30 reigns supreme in terms of convenience, largely because of how easily you can collapse and store it. The soft sides snap into place when you open it and can fold into the strap at the cooler's base when you're done. The Hydro Flask Insulated 20 is another of our Convenience favorites thanks to its simple tote-style design and quick internal cleaning. Load it up, zip it tight, and you're all set. It packs down flat, not occupying much space when not in use. We also like the air valve on the IceMule Jaunt 15, which allows you to remove air and squish it. On a budget, the Sparter Backpack is another great choice, with mesh-lined shoulder straps and separate insulated and uninsulated storage compartments. However, a waist strap would help it feel more secure when loaded for carry.

The Trail Split, AO 24 Pack, and the Maelstrom Backpack 35 all have traditional, user-friendly zippers and handy design elements and features. The AO is as easy to use as a simple duffel bag and features clips on the ends of the top zipper. It also features a single long external pocket with plenty of space to bring dry items and your favorite binoculars. Meanwhile, the Maelstrom and the Trail Split have a traditional backpack style that's easy to get in and out of.

Many of these coolers have handy features that add to their overall convenience. The Engel Roll Top BP25 Backpack and Arctic Zone Titan Deep Freeze 30 come with bottle openers on the outside of the bag. The Sparter also has a bottle opener, which is removable but comes tethered to the pack. The Engel and IceMule models include air valves, which help eliminate excess warm air within the bag. Additionally, a handful of these float in water, so you can tug them along on your next river day. These include the RTIC models, IceMule dry bags, and some Yeti models like the Flip (although the Yeti Hopper M20 and others do not, so double-check if this feature is important to you).

Portability

Depending on the amount of perishables you plan to take with you and how far you're going, you may have already put some limitations on your adventures. Even the most smartly designed cooler with a host of useful features will only be as valuable to you as you can practically pick it up and carry it on your own. If a cooler is a burden to carry empty, it certainly won't become easier to handle once filled. So, to start this metric assessment, we considered weight.

Each cooler's starting weight (while empty) was established for a comparative gauge across the lineup and to better understand what you will be carrying, straight out of the box. The Lifewit Large Insulated 24 came in as the lightest option across our lineup, followed closely by the Carhartt Dual-Compartment Lunchbox and the Hydro Flask Insulated 20.

Once packed full of ice and perishables, every cooler becomes exponentially heavier. This is where portability features come into play (i.e., extras like straps, handles, and padding). How practical and comfortable is it for you to lift and carry your final load wherever you are headed?

Without considering final capacity, the most portable soft coolers will nearly always be the most comfortable to carry over longer distances. Backpack-style coolers are clear winners in this category due to their ability to distribute weight across both shoulders, which will almost always beat out a unilateral carry. Yet, not all backpack coolers are created equally comfortable, and not all totes are unpleasant to handle.

When it comes to features and overall easy-carry backpack designs, the Yeti Hopper M20 scores best for portability. It features two sturdy nylon handles on either side of the pack and a handle between the top of the backpack straps on the back area. They are all padded and help distribute the weight evenly. If budget is no option and you know you'll be packing a picnic for the whole gang, grab the M20. Meanwhile, the IceMule Jaunt 15 was our favorite adventure pack tested. While the straps are not as comfortable as other backpack coolers, they are adjustable, and you can carry the cooler by a single shoulder strap or by gripping its dry bag rollover top as a quick-use handle. This flexibility landed it among our favorites for smaller and medium loads.

With its wonderfully padded hip pads, the RTIC Backpack 30 is another favorite for sheer carrying comfort. The Engel Roll Top BP25 Backpack also scored above-average with wide and nicely padded backpack straps, plus a padded back rest and a chest strap to help balance larger loads. Notably, both the RTIC Backpack 30 and the Engel Roll Top have harder shell designs that mildly dig into the lower back. This is something you are less likely to experience with softer-shelled models. However, such structured designs offer more support for heavier cargo and added comfort features, including thicker padding and waist straps.

The REI Co-op Cool Trail Split Pack is another noteworthy competitor, perfect for stowing a handful of tasty snacks and a few cold beverages to share on a dayhike. It comes with comfortable, adequately padded, easy-to-adjust straps that produced little-to-no bounce or jostle during test walks, and delivered an evenly distributed load. One tester was quick to exclaim, “Oooh yeah, I could walk for miles while wearing this thing!” The Sparter 30 is also highly portable and very comfortable, with a huge capacity, especially considering how light this cooler pack's starting weight is out of the gate. It's also especially well-suited for those on a tight budget.

We also have our favorites among the many tote and messenger style options we tested. Models with flexible shapes, adjustable straps, and extra padding go a long way toward making these something you don't mind carrying. Some other reasonably portable soft coolers, like the Yeti Hopper Flip 12 and Yeti Hopper Flip 18, scored well thanks to their well-padded shoulder straps and additional options to hand carry or partner carry them when loaded down. The Engel HD30 also did well in this metric. It features padded carry handles and a comfy over-the-shoulder sling. The bag felt surprisingly secure, with no contents jostling around.

The RTIC SoftPak 20 and RTIC Soft Pack 30 options are among our favorite tote coolers, with their soft, malleable bodies and long padded shoulder straps that make it far more pleasant to wear the cooler across your body when weighed down. The softer canvas exteriors and flexible insulated walls of the AO 24 Pack are much more comfortable when bouncing against our sides, feeling like a duffel bag rather than a hard bin.

Of course, weight and portability are each only one component of a great cooler. A super lightweight cooler that does not do its intended job — holding all your snacks and keeping them well chilled — quickly becomes useless. The key here is balance: How far and long are you headed out, and what will be the best “bang for the pound” you can get out of your soft cooler? To answer this, we looked closely at which models offer the most usable space for the least weight up front (volume-to-weight ratio). We then compared those results with their overall insulation and portability scores.

Among backpack-style coolers, the Sparter 30-Can Backpack came out on top with a respectable balance across all three criteria. While its insulation won't WOW you over multiple days, the Sparter offers two to 3.5 times more usable space per pound of pack for loading up your picnic than any other cooler in this subgroup group. It also has an above-average portability score for when it comes time to carry that load to your final destination. And remarkably, this all comes at an easy-to-digest price.

If you want superior insulation and portability, there will be tradeoffs: you will carry a heavier bag. The Yeti Hopper M20 is the heaviest of the lot and offers only 3.9 liters of space per pound to hold your items, but you'll get outstanding portability features and insulation for your meals for the effort. Options like the Engel Roll Top BP25 Backpack or RTIC Backpack 30 fall somewhere in upper-middle between the two at 5.9 and 5.4 liters per pound, with impressive portability and insulation but higher weights to start (4.3 and 5 pounds, respectively). In comparison, the Carhartt 24-Can Two Compartment Backpack is quite lightweight at only 0.9 pounds. Still, we didn't find it comfortable to carry over any real distance, and the insulation left us unimpressed for more than average lunchtime use.

We also compared lunchbox styles across these three criteria to better understand which ones deliver a superior mix of insulation, portability, and usable space for the least weight (until you add your perishables). If we look at just maximum packing space-to-weight alone, the Lifewit Large Insulated 24 and Hydro Flask Insulated 20 stand out with 16.5 and 15.2 liters per pound, respectively. However, our favorite over-the-shoulder and/or handheld tote styles are the Engel HD30 and AO Coolers 24 Pack Canvas Cooler, each offering an excellent balance across all three primary considerations, even if they also only offer half the liter-per-pound of the Lifewit.

Packability

To test these soft coolers' packability, we headed out to trails, picnics, and backyard barbeques to see which were the easiest to get around. We considered how adaptable each cooler is to different sizes and shapes of contents: can it fit a carton of eggs for a breakfast cookout or a bottle of chilled Pinot Grigio for that fancy picnic? Extra points were awarded for additional handles or useful features like daisy chains for clipping accessories like a bottle opener or car keys, or even to secure the cooler to a truck bed.

The Lifewit Large Insulated 24 and the REI Co-op Cool Trail Split Pack were exceptionally packable. The Lifewit lid unzips from the top and fully flips to the side of the cooler for total access. It stays open and upright independently, with a large zippered external pocket and two large mesh water bottle pockets on either side. The REI Co-op Cool Trail Split Pack top flap stays open for easy loading. The top half of the bag is a normal non-insulated pocket that can be used for hiking layers or cutlery. The bottom half of the bag is the cooler. The cooler can hold 16 cans and even pack in a wine bottle, though it does cause the pack to bend slightly.

The Maelstrom also packs a punch when it comes to this metric. It has pockets galore, with the main cooler compartment, two mesh bottle sleeves, and multiple zipper pockets. With this many options, you can easily pack up for a picnic, cutlery included. We specifically appreciated the hidden zipper pouch along the backside of the pack that could stealthily fit your phone or keys. It's worth noting that all coolers in our lineup can hold a wine bottle. The Sparter Backpack deserves an honorable mention as another backpack-style cooler we feel packs well. Even though it's a soft pack, it has just enough structure to remain upright while loading it up, and the lid conveniently stays open too.

The AO is also one of the easiest to pack, opening nicely for easy loading. It has an excellent internal capacity, fitting 36 cans. The Arctic Zone Deep Freeze 30 also impressed us with its storage features and capacity. The Deep Freeze holds up to 30 cans, and its ribbed inside helps keep them settled in place. Additionally, it has stretchy mesh side pockets and a bungee cord for holding a blanket or jacket.

Carrying 22 cans, the Arctic Zone Titan Deep Freeze 24 Backpack is a smaller cooler that still packs a ton. Thanks to its stretchy side pockets, top flap zipper pocket, and bungee. It can also fit a wine bottle inside or within one of the external side pockets. The Engel HD30 and RTIC Soft Pack 30 include small, low-profile pockets great for keys or a phone. The HD30 is the largest in our lineup and will fit just about any odd-shaped food item you could take on your picnic. The Soft Pack 30 features a wide lid that stays open to pack all those refrigerated goodies easily.

Durability

When we spend money on gear, we want it to last. This fact is just as true for coolers as anything else. Any gear's durability comes down to a few simple factors—the quality of its materials and components, the method of construction, and the overall design. The coolers we tested feature a wide variety of quality materials. We assessed durability over months of use, paying attention to how they handle daily rigors. We threw them around, dropped them on the ground, and filled them with heavy drinks. We also packed, emptied, repacked, and bounced them around in back seats and truck beds, left them out in the sun for hours, strapped them into water-logged boats, and anything else we could think of.

The models that scored lower in our durability tests use light to mid-weight nylon or canvas with middle-of-the-road zippers and regular seam construction. The higher-end models feature heavy rubber or treated nylon, have heavy-duty zippers and components, reinforced and welded seams, and more robust designs and construction. All of these aspects affect the overall durability and lasting power.

The most durable coolers we tested are the Yeti Hopper M20, followed by the Yeti Flip 18 and Yeti Flip 12, and then the Yeti Hopper M15 Tote, the RTIC SoftPak 20, and the RTIC Soft Pack 30. These models feature incredibly tough, wear-resistant outer fabric, durable components, sturdy zippers, reinforced stitching, and a design for use and abuse. Even after several years of regular use, they work just as well as when they were new and still look nearly as nice. They remained bone dry after hours of soaking in water.

Both Engel models scored well in our durability tests. Each has a thick, waterproof exterior that can handle being tumbled around. These models also feature a protective layer on their undersides to help prevent holes and abrasions. Additionally, both Engels were dry inside after our submersion test, indicating they have watertight zippers.

The IceMule Classic 15 and IceMule Pro 33 were relatively durable and resistant to our abuse. However, the straps' attachment points did not seem as reliable or robust as we'd like them to be. These dry bag coolers did great in our submersion tests, and they float, making them a great option to take along on the kayak. The Sparter 30-Can and both the Carhartt models fall short when it comes to durability, but if occasional light use is in your future, they can still be great coolers.

How to Pick the Best Soft Cooler

If you're interested in a cooler to keep your frozen items and perishables fresh, here are three types to consider.

Tote Bag Cooler

If you have a long commute to and from the grocery store and find that your meat defrosts or ice cream melts by the time you get home, you need a soft cooler to keep your food fresh. Lightweight tote-style coolers can be great for the grocery store as they often fold up easily to stow away in a cabinet or under the seat of your car. Some you can easily carry around at the store or fit into your cart. That said, we don't recommend lower-grade totes for anything other than grocery store runs or picnics, as they can be tiresome to carry and don't often insulate as well as other styles. However, upgraded models have entered the market in recent years, offering far superior insulation, even if the over-the-shoulder or handheld carry form still doesn't prove particularly comfortable if you need to walk distances with your cooler in tow.

Lunchbox Coolers

Lunchbox-style soft coolers are similar to over-the-shoulder totes, but they come with more structured sides, often constructed out of sturdy materials for rugged or waterproof use. Sold in small single-use and larger group-picnic sizes, they tend to be boxier in form (be it square or somewhat cylindrical) and may incorporate heavyweight closures and/or thicker insulation. They are also generally less collapsible than totes and therefore less convenient to stow away when not in use. With potentially wider dimensions and harder edges, they can also be less comfortable to carry. However, updated design strategies are making some models easier to use and carry and increasingly better at safekeeping perishables for longer.

Backpack Cooler

If you find yourself camping for several nights, hiking long trails, or requiring your cooler to keep your food fresh for more than one day, backpack coolers are the way to go. This style spreads the weight of your load more broadly across your back, making it easier to carry your supplies over distances. And, if you need something that will keep your beverages cool while paddling on the lake or floating on a river, a waterproof rollover-top dry-bag style cooler can be a great option to keep up while keeping your snack items dry.

Hard Cooler

You need a hard cooler if you need to keep your food fresh for more than four days without refilling it with ice. Hard coolers are also designed to hold up in harsh conditions, but the tradeoff is that they are often less compact and portable than soft coolers. If you need a hard cooler for camping, check out our review of the best coolers.

Conclusion

While reviewing these products, we went out of our way to imagine how they may be used. Then we put them to the test, toting them along for summer trips into the desert, long hikes on hot days, picnics in the park, sunny beach days, rainy camping weekends, and impromptu BBQs and dinner parties. We hauled these coolers around, putting them through plenty of use and abuse, and we've compiled what we believe is the most comprehensive review of soft coolers available. We hope the information presented here helps you find the right cooler to fit your lifestyle.